Casey A. Edsall ’16, ’18 graduated from Shenandoah University in 2016 with a Bachelor of Business Administration. Immediately after completing his undergraduate degree, Edsall enrolled in the Master of Business Administration program at the School of Business.
Edsall’s relationship with Shenandoah was formed when he came to visit campus. “In high school, I was recruited to play lacrosse for Shenandoah, so I came on an overnight visit,” said Edsall. “During my stay, I got to see how beneficial the small classroom size would be for me, gained insight on how prestigious the School of Business is, and just fell in love with the campus and surrounding area.”
During his time at Shenandoah, Edsall enjoyed being a member of the lacrosse team and bonding with his fellow students and professors, while at the same time solidifying what he wanted his future to look like. “My education at Shenandoah has helped me identify which career path I wanted to pursue, as well as equip me with the knowledge and tools I needed to excel,” said Edsall.
Upon arriving, attending and graduating from Shenandoah in his undergraduate years, Edsall began to better understand what allows Shenandoah to thrive and be an effective educational institution. “Shenandoah provides a great education in the classroom,” Edsall said. “But the opportunities they provide to take theory to practice and apply those concepts in the real world are beyond comparable to other small schools and even some larger universities.”
Edsall had the opportunity to go to the College Football Playoff National Championship game twice and went with a group of Shenandoah students and faculty to the PyeongChang 2018 Olympic Winter Games in North Korea.
Currently, Edsall is a senior manager in corporate consulting for Genesco Sports Enterprises. “We are a sports marketing agency that works with brands on their partnerships with sports & entertainment properties as well as professional and college athletes,” said Edsall. Some of is responsibilities include: providing clients with insight, strategy and direction of their sports marketing strategies across NFL, NHL, MLS, and Olympic properties. He also evaluates partnership proposals, develops/manages action plans, assists in negotiations of proposals and compiles and reports on metrics for his clients and their investments. Some of his clients include: HelloFresh, Sleep Number, SeatGeek and multiple health care systems.
Prior to his current role, Edsall spent three years with the Baltimore Orioles in the Corporate Partnerships & Sales department as a partnership marketing coordinator. In this high level position, some of his responsibilities included: providing solutions, strategy and insights for all Baltimore Orioles corporate partnerships as well as managing activation of 40+ assigned accounts, which includes game day and non-game day events, social/digital media, radio, signage, hospitality and other contractual assets.
Edsall’s advice to students is: “Network as much as possible. Get involved with the community, go to your local Chamber of Commerce events, and volunteer your time through non-profits, coaching youth teams, or any other similar opportunities. When you do meet someone new, make sure you have a business card on-hand and be sure to follow up with that person. Having a large and diverse network can help lead to job opportunities, business opportunities once you are employed, or could even develop a friendship.”